Oiri
Small, round, and colorful

About Oiri

Oiri (おいり, Oiri) is a type of arare, or traditional Japanese rice cracker, produced mainly in the central and western parts of Kagawa Prefecture and eastern Saijo City in Ehime Prefecture. It is often used as a topping for desserts like soft-serve ice cream or sold as a wedding favor or souvenir confection.

Oiri has a long history spanning over 400 years. Its tradition is said to have started when farmers in the Marugame domain presented colorful, roasted rice crackers made from five-colored mochi to celebrate the marriage of a feudal lord’s daughter. The round shape of Oiri is said to symbolize a "softened heart" and the virtue of working diligently.

The flavor resembles that of hina-arare, a traditional snack for Hina Matsuri (Doll Festival), with a mild sweetness. Made primarily from glutinous rice, Oiri offers a crisp texture that melts instantly in your mouth, creating a light and delightful sensation. Its vibrant, pastel colors also make it visually appealing and a joy to admire.

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